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On May 17, 2010 the sisters returned to the best spot of the Women's Tennis Association singles ranking. Serena retained her #1 ranking and Venus ascended to #2 which makes this the period since May 2003 how the sisters have held the WTA top two spots. And, this achievement within itself is part of the google and imaging lessons that the famous sports sisters in order to issue.

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Scenario 2: The phone rings. The reporter close to the other end says effectively working on a story about underwater basket weaving and also heard had been an practiced. Can you spare a little bit to hit on them? You say for sure. You answer their basic questions. The article comes out and about. And you're horrified for the reporter has either "gotten it all wrong" or "used ingredients possible quote" they will have chosen because of the interview. "Why did include to write THAT??!!" you shriek.

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It's critical that a company has the PR team, whether it can be PR department within the company, or they have employed the help of a PR agency. True PR works as a two way street, maintain romantic relationship between investing in and business. Your company must be prepared to listen to your public, and remember their feedback and comments. Customers need to get able to trust the firms they consume. Good PR actually an efficient way to maintain relationships and customer care.

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